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Webyour unique selling proposition (usp) is what sets you, your business and your product or service apart from your competition. Your usp can be an actual fact, or a perceived. Webdue to growth within our send provision at usp college, we are looking for a passionate personal care assistant, ideally with a specialism of working with send students, you. Webjul 21, 2022 · the unique selling proposition, or usp, is the factor or consideration presented by a brand as a reason their product or service is superior to or different from.